The GATEWAY Program
An array of complex variables need to addressed as a company decides to go global:
- What markets should I focus on?
- How should I adapt my products or services in order to attain local responsiveness?
- Who should I choose as local business partners?
- Which is the most cost-effective marketing strategy to position my product or service?
With this in mind, the Gateway Program was structured to provide market intelligence to an array of industries in the Americas and South East Asia. Since 1998, the Program’s market consultants have been responsible for the Global Business Strategic Program (Globustrat) in Latin America, coordinating more than 30 consulting projects in Brazil and Chile.
The Gateway Program is designed to help our clients develop successful market penetration solutions, addressing complex market-specific variables and turning the company’s business strategies into an asset. The strategic marketing consulting projects normally include: distribution channel analysis, acquisition target profile, competitor profile, identification of key business partners, and development of marketing and sales strategies. The Program will also develop strategic recommendations designed to foster sustainable profitability in the target markets.
The cornerstone principle of the Program is that optimal strategic information and market knowledge should be attained before off-shore investments are carried out. The business energies and synergies need to be correctly identified and ensured in order to avoid trial and error scenarios.
To learn more on how the Gateway Program can assist your business in foreign markets, contact us at ibi@ibi-americas.com.br. We will customize a proposal for your company, based on market problems, needs and opportunities.
